# Connect Analytics
## Creating a free google analytics account:
To get started with Google Analytics, you'll need to create a free account. Follow these steps to sign up:
1. Go to the Google Analytics website: .
2. Click on the "Sign in" button in the top-right corner.
3. If you already have a Google account, sign in with your credentials. Otherwise, click on "Create account" to make a new Google account.
4. Follow the prompts to set up your account. Make sure to choose the correct options for your website or app.
## Obtaining your google analytics code:
Once you have your Google Analytics account set up, you need to get the tracking code for your website. The tracking code is a piece of JavaScript that you will need to add to your website's HTML to start tracking visitors and their behavior. Here's how to find your tracking code:
1. After signing in to your Google Analytics account, click on the "Admin" option in the lower-left corner of the page.
2. On this screen there will be a search bar at the top of the page. Start typing "Tracking" into the search bar and your tracking code (or "measurement ID") will show up as a search preview. Copy this code to your clipboard.
{% hint style="info" %}
The Google Analytics tracking code (or measurement ID) will be displayed in the format: `UA-XXXXXXXXX-X`.
{% endhint %}
## Adding analytics to your site:
1. Now that you have your tracking code you can navigate to **Websites > Your Site** via NationBuilders sidebar.
2. Navigate to **Site Settings > Analytics Setup**.
3. Paste your tracking code into the "Google analytics code" form field and save the settings. E.g.
Where to find the analytics setup tab
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